Definition and application The term ‘Gamification’ was coined back in 2002 by Nick Pelling, a British-born computer programmer and inventor, and hit the mainstream thanks to Foursquare in 2009. By 2011, it officially became a buzzword when Gartner added it to its ‘Hype Cycle’ list. Gamification makes it possible to present complex content in a playful and simple […]

We talk about gamification more and more, in communication or web marketing, but do you know what is behind this term? In this article, you will find the 5 key answers to understand it… and why not adopt it! #1 What is gamification? Gamification is the integration of certain game mechanisms into processes that are […]